Canadian Home Builders’ Association (CHBA)

“The Voice of Canada’s Residential Construction Industry Since 1943”

Job Title:                      Communications and Social Media Officer

Position Type:             Full-Time

Job Location:              National Office - 141 Laurier Avenue West, Ottawa

Reports to:                   Director, Marketing and Communications

ABOUT THE OPPORTUNITY

CHBA’s National Office is seeking a marketing and communications professional to join its dynamic and energetic communications team. We are looking for a candidate that has experience and a keen interest in executing CHBA’s expansive marketing and communications strategy, developing and monitoring social media content, along with other communications content. The role is ideal for a broad breadth of experience acquisition, and is idea for someone looking to grow in the role of a communications professional. 

We are a large, national association with an exciting scope of communications channels and activities that target consumers, industry, media and government audiences from coast to coast. Focus areas include government relations and advocacy, energy efficiency, new home construction and residential renovation, membership/association programming and more. 

ABOUT THE JOB

The successful candidate will be responsible for asset creation and deployment of several of CHBA’s social media platforms, as well as daily engagement and monitoring of those platforms. They will also work with other communications team members in the production of communications and marketing collateral aimed at our membership, staff of our local and provincial associations, and the public. The incumbent will work with other team members to ensure alignment and consistency across the national association’s marketing and communications file.

Key Responsibilities

•    Support and help develop the implementation of social media plans/strategies that will engage, inform and inspire our membership, staff, government officials and the public on CHBA campaigns.

•    Ongoing content creation and monitoring of CHBA’s social media channels, including gathering metrics and supporting strategic objectives accordingly (we have three brands: CHBA National, CHBA Net Zero, and RenoMark).

•    Support the delivery and analytics gathering of sponsorship and affinity program activities on social media and CHBA’s communications with members (e.g. emails).

•    Writing content for blog posts, magazine articles, promotional materials, and internal and external communications (e.g. newsletters, briefing notes, emails, and long form content on specific topics).

•    Using graphic and design skills, and/or video creation skills, to create captivating digital and print materials.

ABOUT YOU, THE CANDIDATE

CHBA National is looking for a dynamic self-starter and team player with the following skills and attributes:

Experience:

2-5 years of recent practical work experience in the marketing and communication field.

Education:

•    Post-Secondary Diploma or Degree in Marketing and/or Communications or equivalent.

•    Asset: Post-Secondary credentials or experience in photography / videography / graphic design or similar.

Equivalent combinations of education and experience may be considered.

Knowledge:

•    Knowledge of a variety of social media platforms with an ability to determine the best applicability of each.

•    Knowledge of what makes for engaging content online that also reflects an organization’s objectives, values, and tone.

•    Knowledge of social media best practices for engagement, such as understanding of when to engage in social media comments vs. when not to.

Skills and Abilities:

•    Excellent writer with a passion for social media and long form content writing.

•    Demonstrated ability to plan daily social media posts, and keep up with daily monitoring.

•    Demonstrated ability to implement tactics to help maintain and strengthen organizational awareness and messaging.

•    Demonstrated ability to work with a variety of stakeholders and teammates

•    Demonstrated writing and presentation skills for a variety of audiences.

•    Competency with Microsoft software (Outlook, Word, PowerPoint, Excel).

Assets:

Although not essential, the following are welcome additional qualifications:

•    Competency with Adobe software (Acrobat, InDesign, Photoshop, Illustrator) and other graphic design software (e.g. Canva).

•    Demonstrated photography and videography skills (including editing/post-production).

•    Exposure to media relations and public relations practices, including maintaining and growing media contact lists.

•    Website design/scripting.

•    Bilingualism.

•    Previous Association or nonprofit experience.

Team Fit:

•    Communicates clearly and effectively in a professional and friendly manner and exhibits excellent interpersonal skills.

•    Self-starter who thrives in an environment where he/she can be equally successful working independently as well as collaboratively in a team environment.

•    Detail-oriented with excellent organizational and time management skills, and the ability to prioritize and handle multiple tasks and competing deadlines.

•    Enthusiastic desire to contribute to the overall success of CHBA.

ABOUT CHBA

How we deliver our services

CHBA is the national level of one association working at three levels – nationally, provincially and locally. Our members join a Local Home Builders’ Association (HBA), and in so doing also become members of the provincial and national levels of the Association. With over 50 constituent (local and provincial) HBAs in the Association, collaboration is our strength.

Our membership is made up of over 8,500 leading companies from coast to coast – including home builders, renovators, land developers, trade contractors, product and material manufacturers, building product suppliers, lending institutions, insurance providers, and service professionals. Our industry represents over $191B of economic activity and over 973,000 million on- and off-site jobs.

The members engaged with the National association are leaders in the industry and within the local and provincial levels of the Association – they are successful business people who volunteer their time for years to give back to the industry and support its overall success.

Each level of the Association works to support the members and works with the government at its level (federal, provincial or municipal) to advance the interests of the industry and Canadians with respect to housing. The three levels of the Association collaborate to ensure a consistent approach towards real solutions that will benefit members and consumers alike.

CHBA is a federal not-for-profit organization governed by a Board of Directors elected by the membership, supported by our professional staff.

At the national level, our system of Committees and Councils brings together industry experts from across the country to share information and ideas, collaborate on common issues, and to formulate recommendations to governments to improve the quality, affordability and choice of homes for Canadians.

Our Team

The national office staff is a high-performance team of cross-disciplinary professionals working in a dynamic and welcoming work environment. There is a great deal of comradery in our day-to-day dealings with each other, our constituent associations, our Board leadership and its Executive Committee, and our members. We juggle a variety of work activities that allow us to take on new challenges and develop new skills and make use of the multi-disciplinary team we have on staff. We value a positive and collaborative work environment above all, striving for continuous improvement, and at all times treat each other with respect.

•    We are naturally entrepreneurial and innovative and enjoy collaborating on new ways of approaching a task or challenge.

•    We work both autonomously and together in teams, knowing that we each bring our own expert contribution to the organization.

•    We are not shy about asking for help and we celebrate each other’s strengths.

•    We are constantly and solely focused on delivering the best services and support to our membership, in the most efficient and effective manner possible, always bearing in mind that per our strategic plan: “CHBA exists to serve the interests of our industry and to help our members succeed and prosper as they strive to fulfill the housing aspirations of Canadians.”

Our Location

Located on Laurier Avenue just beside the Lord Elgin Hotel on Elgin Street, CHBA’s offices are a stone’s throw from Parliament Hill and key government agencies, where CHBA staff have meetings on a regular basis. The newly completed space offers our staff a wonderful bright work environment, with new office furniture, high-tech boardrooms, a spacious kitchen, casual meeting and group workspaces, a dedicated video room and more. While the CHBA office kitchen is well appointed, there is also a coffee shop in the building, as well as a gym on-site with free access for CHBA employees. Parking for vehicles and dedicated secure storage for bikes is available, and the location offers easy access to public transit and outdoor activity areas along the canal. Close to many restaurants and stores, the location provides quick access to Sparks Street, Elgin Street, the Rideau Centre and the Byward Market.

Hybrid Work: CHBA National staff have been working in a hybrid model for years, working from the office and from home on fixed days. In-office days bring the entire staff together for the comradery and team building that only in-person experiences can provide, while video-conferencing and complete remote-work set-ups ensure seamless continual productivity for staff and teams whether working in the office, from home, or on the road.

Hours of work

The hours of work are from 9:00 am to 5:00 pm, Monday to Friday, though some flexibility is available. There may be a requirement to travel within Canada to attend meetings. The incumbent may be asked to work overtime from time to time, as required.

Please send resume and cover letter to careers@chba.ca. CHBA is looking to fill this position ASAP and will assess applications as they are received. Accordingly, there is no closing date for this posting. The application process for this posting will close when we have received a sufficient number of qualified applicants.