NEW RenoMark Member Certificates Available on Demand

You asked, we listened! RenoMark certificates are now available to all verified RenoMark members to download, print, and proudly display. This is your opportunity to showcase your affiliation with RenoMark and let your clients know they are working with a trusted professional. Each year, new certificates will be issued to reflect your current membership status, ensuring you always have the most up-to-date recognition of your commitment to excellence. To access the certificate, sign in to the member HUB with your CHBA website account > go to My Info (tab in left menu) > select the Related Businesses tab and scroll to the bottom of the page. You can also access directly HERE (you may be prompted to sign in). Stay tuned for more RenoMark resources in each issue of Renovator Review.

Survey for Hail and Basement Flooding Resilience Measures   

Record Number of Entries in the Renovation Categories of the CHBA National Awards for Housing Excellence  

Finalists will be announced next week for the CHBA National Awards for Housing Excellence, Canada’s premiere awards for new homes, renovations, community development, and residential marketing. This year’s competition received a record-breaking number of entries, with over 1000 submitted into the 48 categories, including 212 in the 12 Renovation categories. Finalists will be highlighted on the CHBA social media channels over the next two months. Winners will be unveiled during the Glitter & Groove Awards Bash on May 15th during the grand finale of CHBA’s Home Building Week in Canada in Victoria, BC. Tickets to the gala are included with conference registration. Once published, a full list of finalists and image gallery will be available on the awards website.

Marketing Advice from the Experts  

In the ever-evolving world of marketing, keeping current and having a strategy is crucial for renovators. Even smaller businesses can “benefit from a marketing strategy to keep them visible to prospective clients and to ensure that they have a continuous flow of new leads” said Dion Widrich, President of NGEN Communications Inc. When it comes to spend, the industry standard marketing budget is between 2-3% of total annual revenue. “A well-designed website with high quality photography and an intuitive user experience is the number one priority. Your website is the point of first contact for most prospects so that first impression is key,” said Widrich. Lianne McOuat, Principal and VP Strategy at McQuat Partnership also stressed the importance of digital advertising, especially search engine cost-per-click marketing. She added that renovators should focus on strong regional SEO (search engine optimization) as well as a strong email lead nurturing campaign. Looking for more marketing insights? Check out the article in the latest issue of CHBA’s Building Excellence magazine here.

Adaptiv Home Renovation VIRTUAL Course
June 3-4, 2025 | ONLINE
The Adaptiv Home Renovation Course provides knowledge and tools for professional renovators to better support Canadians who wish to live at home for as long as they can. The course includes an overview of the Adaptiv Home market, including specific design approaches and business opportunities. Renovators will learn about ramps and slopes, zero-step thresholds, curbless showers, accessibility equipment and home automation solutions. Don’t wait, this course sells out fast, register today!